Careers Press Releases

Expand Your Reach Through Major Retailers

Anchor Sales Alliance (ASA) provides proactive, cost-effective sales representation to publishers, ministries, and gift suppliers, helping you reach major retailers through our experienced sales team and long-standing relationships.

Why Choose the Anchor Sales Alliance

We know what it takes to place products in the nation's largest retailers. Our dedicated sales team leverages long-standing buyer relationships and decades of experience to give your titles visibility that most publishers can't achieve on their own.

Access to Major Accounts

A direct representative with key national retailers and distributors through our established relationships.

Reduced Risk

Our model minimizes upfront cost while maximizing opportunity.

Proactive Representation

Your dedicated sales team actively pitches, negotiates, and advocates for your titles.

How Our Representation Works

1

Title Evaluation

We review your titles for market potential and identify the right channels.

2

Presentation & Negotiation

Our sales professionals present directly to buyers and secure optimal placement.

3

Distribution & Reporting

We manage logistics, track sales, and provide detailed reporting for ongoing growth.

Our Retail Partners

Gain access to the accounts that matter most.

Walmart
Readerlink
Ingram
Barnes & Noble
Mardell
Hobby Lobby
Books a Million
Sam's Club
Christianbook.com
Independent Bookstores

Sales Representation Services

Through ASA, partners gain direct access to experienced sales representation and long-standing relationships with independent bookstores, church stores, gift retailers, and major national chains. This unique approach enables smaller publishers and suppliers to compete at scale, gaining exposure across channels they may not otherwise have access to.

Anchor Sales Alliance

A strategic sales channel for publishers and suppliers. Scale your reach and get in front of key retailers without the time and expense of building a sales team from the ground up. Our proven track record includes managing major retail accounts including Readerlink, Barnes & Noble, Books A Million, Sam's Club, Walmart, Christianbook, and others.

  • Proactive, cost-effective sales representation
  • Direct access to experienced sales team
  • Long-standing relationships with major retailers
  • Access to independent bookstores, church stores, and gift retailers
  • Compete at scale without building a full sales force

Press Releases

Stay updated with the latest news and announcements from Whitaker Corporation.

July 9, 2025

Anchor Distributors Launches Strategic Sales Program

Anchor Distributors, a division of Whitaker Corporation and a trusted supplier to the Christian retail and gift market for over 50 years, is proud to announce the launch of the Anchor Sales Alliance (ASA), a new initiative aimed at providing proactive, cost-effective sales representation to publishers, ministries, and gift suppliers.

"We're excited to now offer our partners a way to scale their reach and get in front of key retailers without the time and expense of building a sales team from the ground up," said Ned Clements, Vice President of Sales.

A Strategic Sales Channel for Publishers and Suppliers

Through ASA, partners can gain direct access to experienced sales representation and long-standing relationships. Partnerships are already built with independent bookstores, church stores, gift retailers, and major national chains including Barnes & Noble, Books-A-Million, Hobby Lobby, Mardel, and Christianbook.

This unique approach enables smaller publishers and suppliers to compete at scale, gaining exposure across channels they may not otherwise have access to.

Read Full Press Release
Whitaker Corporation Family

The Whitaker Corporation Advantage

Your book wasn't meant to stay on your hard drive. We provide the publishing and distribution expertise to put your message where it belongs: out in the world.

Publishing is only the beginning. With our combined expertise, your message doesn't just get printed. It gets seen, sold, and shared.