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July 9, 2025

Anchor Distributors Launches Strategic Sales Program

Anchor Distributors, a division of Whitaker Corporation and a trusted supplier to the Christian retail and gift market for over 50 years, is proud to announce the launch of the Anchor Sales Alliance (ASA), a new initiative aimed at providing proactive, cost-effective sales representation to publishers, ministries, and gift suppliers.

"We're excited to now offer our partners a way to scale their reach and get in front of key retailers without the time and expense of building a sales team from the ground up," said Ned Clements, Vice President of Sales.

A Strategic Sales Channel for Publishers and Suppliers

Through ASA, partners can gain direct access to experienced sales representation and long-standing relationships. Partnerships are already built with independent bookstores, church stores, gift retailers, and major national chains including Barnes & Noble, Books-A-Million, Hobby Lobby, Mardel, and Christianbook.

This unique approach enables smaller publishers and suppliers to compete at scale, gaining exposure across channels they may not otherwise have access to.

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